Josh Dorfman is a climate entrepreneur, author, and media personality. He is the CEO and host of Supercool.
Children today are growing up with an awareness of climate that previous generations simply didn’t have, but awareness alone isn’t enough. Josh points out that young people are increasingly frustrated by the gap between the scale of the problem and the action they see from those in charge — and that distant targets like “net zero by 2050” mean little to a generation that wants to see change happening now.
The real opportunity is helping children understand that the clean energy transition is already underway, and that their future careers — whatever shape they take — can be part of building it.
Rather than burdening them with guilt over individual choices, the goal is to give them genuine agency and resilience, so they can engage with climate as an exciting, solvable challenge rather than an overwhelming crisis.
5 Takeaways:
Clean energy is bigger than AI. Global clean energy investment hit $2.3 trillion in 2025 — dwarfing AI spending — yet it barely makes the headlines.
Talk solutions, not just problems. Research consistently shows that solution-focused storytelling is what gets people to genuinely care about climate.
Systems beat individual action. The biggest impact comes from businesses embedding sustainability into infrastructure — making the right choice the default, not an effort.
Any skill set has a place in the climate economy. Finance, law, marketing, design — the clean energy transition needs all of it. It’s becoming the economy, full stop.
Build resilience, not just inspiration. Young people need the tools to hold both problems and solutions in mind — and find real agency through their careers, not just their recycling bin.
https://www.educationonfire.com/
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